short for search engine optimization “a set of practices designed to improve the quality and quantity of Website traffic to a Web page from search engines. Good SEO should get more traffic to your Web presence.”
“the process of creating a strong positive perception of a company in the eyes of the public. Branding is what you put out in the world, and how the world responds to your image.”
Making money with SEO is not an exact science. Nevertheless, SEO has been known to work time and time again! There is no one size fits all solution, however. Incorporating SEO and branding into your marketing strategy definitely requires both creativity, skill, technology, and experience. Consult with a specialist to put the right SEO and branding marketing plan together for your business.
On one hand, SEO focuses on building organic traffic with keywords and phrases. Branding, on the other hand, focuses on generating traffic by turning prospects to raving fans. Strategically marrying both SEO and branding can help you blow your marketing goals out the water, and take your business to the next level.
SEO should be considered a series of guidelines to getting your site on the first page of Google, rather than an exact science. Startup businesses and those looking to “cha-ching” online should typically focus on keywords and phrases (i.e. SEO). This is typically step one.
Growing a business is like building a house. You’ve got to lay the foundation first!
This is the very beginning. Branding oftentimes happens with time. The foundation of SEO must come first, however.
The reason for this SEO marketing & BRANDING philosophy to building traffic is pretty simple.
Not many people know of your company’s reputation in the beginning, but there may be a strong possibly that they’re searching for the product or service you offer. In other words, the keywords and phrases that mostly stand a better chance of making you more money today are those that focus on your product offering, rather than on your company. This is typically the focus of SEO.
Jeff Bazos once said, “Brand names are more important online than they are in the physical world.”
Pairing this traffic with loyalty and credibility is the secret sauce to more money through long-term sustained growth. It’s only when you’ve begun to build a strong following of raving fans that you may want to consider incorporating the kind of messaging that exponentially builds trust in your brand.
One final thought about branding: If you’ve done a great job of choosing a creative business or product brand name, Google searchers will likely easily find your brand name at nearly any point in the marketing process after creating a simple back link profile. You might consider initially focusing on making more money quickly from the low hanging fruit that brings you more return on your investment today.